Know what your
customers see.
Traditional surveys and focus groups correlate with actual sales roughly 24% of the time. Neuro backed consumer intelligence methods correlate 86%+ to actual sales performance — data backed by Mastercard.
Seetheaislethewayyourshopperdoes.
We track exactly where shoppers look while they shop — so you know what gets noticed, what gets skipped, and what to change to sell more.
Designpackagingpeopleactuallypickup.
We show you exactly how shoppers react to your packaging in hand — what catches their eye, what makes them pause, and what makes them put it back.
Neuroscience-backed technology.
Built for how people actually behave.
We combine neuroscience-backed software and devices to capture attention, emotion, and engagement as they happen — not as people remember or describe them afterward.
What we deliver
On the shelf
Which shelf position actually gets seen
On the pack
Which packaging change moves attention, not just opinion
In the ad
Which ad cut audiences actually feel
On screen
How people truly engage with your website and app — what they notice, feel, and remember, not just what they click
Trail: a real gaze recording from an Axiora session.
A category with no incumbent,
in the markets we call home.
Consumer brands across East Africa and MENA spend on research built for other markets. Axiora measures attention and emotion at the source — building a proprietary behavioral dataset these markets have never had. The studies are the product; the data is the company.
Built by people who've built before.
Every person on this team has either founded and led a company before, or brings senior operating experience at scale. This is what happens when that group decides to build one more, together.
“I started in neurophysiology, spent years running marketing where every decision leaned on what people said they'd do — and watched the gap between those answers and reality cost brands real money. Axiora is the company I kept wishing existed.”